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Chapter 6: Buying and Selling Blogs > Buying a Blog
Shop around and watch some auctions (see Figure 6-2) from the sidelines before diving in. When you are buying a blog, always remember that the listing details are not a replacement for due diligence! Never take the owners at their word. There is nothing there to enforce the truth on the part of the seller, so be extremely cautious and suspicious of anything claimed.
Find out as much as you can. Why are they selling? Do a background check on the seller using Google, www.archive.org/, and domain tools such as http://whois.domaintools.com/, and see if they are selling in multiple locations.
Figure 6-2: An example list of auctions.
Don’t get caught up in the excitement of an auction. The “winner” doesn’t win anything; an auction is still a purchase, not a competition. Some auctions happen very fast, whereas others take their time. The only way to guarantee a purchase is to pay the “Buy It Now” (BIN) price, which, of course, potentially means paying a higher price.
