How Sticky Blogs Grow Your Audience

When I first came across blogging, I was immediately attracted to its potential for building community—between bloggers and their readers and between bloggers and other bloggers.

As I began to develop my own blogs, I experienced this community-building capability for myself. I discovered that one of the secrets behind growing the readership of a blog is to give people ways to participate in it, ways to belong to it, and ways to make it their own.

These are the things that make a blog truly “sticky” (meaning people want to “stick around” and not leave).

As I look back on the past decade of my own blogging, I’ve started 30+ blogs, but the only ones that remain today and had success were those that evolved into sticky communities, rather than just being information portals.