Campaign Objective

• To drive users to Kodak content online during IPEX and increase brand awareness.
• To drive visitors to the Kodak booth and the K-Zone panel discussions, and increase our follower base and brand impressions on our social media channels.
• To maximize the trade show investment by increasing engagement with our peers, educate prospects, both at the show and beyond via online channels.
• To attract third-party influencers and increase traffic across our blogs and online channels.

Our main goals were to create further awareness of our products and services, to drive leads while establishing Kodak as a leader in B2B social media, to add value to the conversation, to build a brand personality and to highlight the people behind the products.