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Chapter 19 SAGE > Recent social media success story

Recent Social Media Success Story

Background

One area where Sage’s social media activity has particularly excelled is the ongoing customer service delivered via Twitter. The company has organically grown its follower base to more than 6,000 people who regularly engage with the company. Sage’s transparent approach has seen the company build customers’ trust, as well as establish itself as an important channel for product and service development.

Campaign Objective

Sage’s objective was to enhance and protect the company’s reputation online, but to also demonstrate its extraordinary customer experience.

Sage passionately believes that social media offers a fantastic opportunity to hear the voice of its customers, and the company uses the knowledge and insights it gains from engaging with customers to improve its services, products and the experience that it provides.


  

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