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Chapter 20 THE ETHNOCENTRIC BIAS > Roundup
Roundup
Want more? See what has been said about this chapter or get involved and discuss it with the author and other readers on our LinkedIn group, find it by visiting http://www.socialmedia-mba.com or search for “The Social Media MBA Alumni”.
Days after the tragedy in Japan in 2011 we saw the best of what people using social media have to offer. Examples included online mapping projects, sharing stories that needed to be told, sourcing for resources and donations, and updating news reports and warnings around the nuclear plants.
This is leadership, and I think all businesses wanting to operate anywhere in Asia will benefit from taking a leaf or two from this book. We can see how online activities are localized and use similar yet tailored approaches to better communicate and make positive changes in all walks of life. One size does not fit all in Asia.