Diving Deeper into Asian Markets

While some areas, such as China and India, have internet penetration rates below 25 per cent others, like Hong Kong, South Korea, Japan, Australia and Singapore, boast numbers rivalling anywhere in the world.

Certain South East Asia markets, like Singapore, Indonesia and Malaysia have Facebook dominating the social networking space. In Vietnam, however – as in Mainland China – Facebook has been blocked by the government. As mentioned earlier, Indonesia is one of Twitter’s biggest markets in terms of user penetration, and Jakarta, Indonesia’s capital city, boasts 1 per cent of the world’s tweets daily – giving it the dubious title of “the world’s Twitter capital.”

India, paradoxically, is one of Asia’s largest social media markets in terms of sheer size and potential, but is one of the smallest in terms of internet penetration. India’s potential has yet to be tapped – her growing, massive middle class of over 300 million people makes it a market to watch out for, as infrastructure develops and users connect with each other and brands and products online.