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Chapter 21 DIGITAL DRAGONS, ELEPHANTS AN... > New forms of digital storytelling in...

New Forms of Digital Storytelling in Asia – Data Visualization

In Asia, infographics are often used to explain a myriad of topics, such as the rapid rise of the continent’s national prosperity indices, to the region’s diverse digital landscapes and online social communities.

Moving into the future, no business in Asia will be able to tell good stories to its stakeholders and consumers without visualizing ideas and data better. It is a concept that is being embraced by companies and by the PR, communications and marketing agencies that are charged with their stories.

This explains why infographics are increasingly being developed by Asian agencies and featured in communications and marketing campaigns, in both the online and offline arenas.


  

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