Overview

In this chapter, Zaheer Nooruddin, Digital Chief Marketing Officer and Lead Digital Strategist at Burson-Marsteller Asia-Pacific based in Hong Kong, will introduce you to the dynamic and diverse social media landscapes of the Asian continent. He will examine the most compelling reasons for businesses to participate in social media, the opportunities for communications and marketing, while understanding the many challenges they will face in Asia. He will invite you to consider how companies and organizations doing business in Asia should think to incorporate social media and digital storytelling into their integrated communications and marketing strategies in Asian markets.

Here’s an amazing fact for you to consider: by 2012, the Asian continent will account for half of all internet users worldwide.