The Absolute Triumph of Social Media in Asia

In Asia, over the next decade, two trends are crystal clear. The first: further, massive internet penetration in just about every developing Asian country. The second: a rising sense of prosperity for people throughout the region.

As incredibly diverse as the Pan-Asian continent is – and it is – one thing can be said of all Asians: they are by and large a gregarious and sociable people. They love to share.

Perhaps sharing is, above all, just a dominant human trait.

In Asia, online sharing takes place in a bewildering variety of places, collectively representing the diverse landscape of social media. Some of Asia’s biggest markets have evolved their own unique social network services distinct from those of Europe and North America. However, the situation is not simple to analyse. International social platforms and applications that tra­ditionally performed better in more Westernized Asian markets such as Australia and Singapore have strong local competition is some Asian markets.