Free Trial

Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.


  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

Roundup

Want more? See what has been said about this chapter or get involved and discuss it with the author and other readers on our LinkedIn group, find it by visiting http://www.socialmedia-mba.com or search for “The Social Media MBA Alumni”.

What happens if the social tide turns? Suddenly all that revenue, all those status updates and all those connections are worthless. Facebook will have lost its relevance in an ever changing world and will never get it back.

Will that happen? It might not. But the chances of it happening are a lot higher than Facebook not finding a way to make money. And where there is money there is opportunity to innovate.


  

You are currently reading a PREVIEW of this book.

                                                                                        

Get instant access to over
$1 million worth of books and videos.

  

Start a Free Trial