Having Fun

My first boss, Andrew Furlong, also used to tell me, “if you can’t take a joke you shouldn’t have joined”. Ultimately all campaigns (whether they are run on social networks or not) are social and about connecting with people. They should be fun to plan and execute. As long as you’ve got all the checks and balances in place, don’t forget to have fun, because if you are then the chances are that others will too.