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Benefits

So we have looked at the problems with marketing, decided to let your staff become your online advocates, had a look at how you might go about making this work and even considered some of the risks. What, in addition to increased influence, do you get for all of your efforts?

Being part of direct conversations with your customers gives you the best market qualitative insights you are likely to get. Yes you will want to continue with surveys and other more quantifiable measures of your success, but having an ongoing relationship with the people buying your product or service has never been so easy. Especially if these conversations are with your own staff, then everyone has an ongoing and a current appreciation of your market and your position in it.


  

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