INDEX

academic journals

Adeyeri, Eb

advocates

B2B

brand fatigue

brand mutualization

Generation S

LIIPs

QIIPs

staff as

VIIPs

see also influencers

agile businesses

Amazon.com

Apple

ARM

Asian markets

adoption trends

by country

infographics

microblogging in China

online dating

online gaming

the social media discussion and

the social media scene

tapping into

Australia

authenticity

Aviva case study

B2B see business-to-business (B2B)

Baidu

Bergelin, Johan

Bernstein, Harry

best practice management approach

bike design example

blogs and blogging

ARM case study

Asian markets

Dell case study

ethnocentric bias

Evans Cycles case study

GSK case study

Kodak case study

LIIP advocacy

Sage case study

VIIP advocacy

see also microblogging; Twitter

books, ethnocentric bias