Resources allocated, strategies drafted, tweets posted but the lord’s work is never done

This book is the first of its kind in the third and final wave of social media literature. It is targeting professionals like you, who work for organizations that already use social media and have been doing so for a while.

I was in your shoes about 18 months ago. I worked as a consultant for a subsidiary of a British media conglomerate when they asked me to review their social media strategy. In my case, it turned out that this so called strategy was pretty undefined. Their execution mainly focused on blogging and the method of measuring the return was rudimentary to say the least. When it became clear that this company was barely scratching the surface of what they could achieve with social media I had a very strong intuitive feeling in my stomach that this was an amazing opportunity for me to really make a difference.