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12. Advertising on Facebook > Social Ads (Targeted Announcements)

Social Ads (Targeted Announcements)

A social ad is an announcement you can broadcast to specific groups of Facebook members, such as men in their 20s, women with college degrees, or married people who work at Wal-Mart and like Beanie Babies. Social ads consist of a graphic and a little text, and they appear either in Facebook’s ad space (the right-hand side of each screen), in people’s News Feeds (Types of Updates), or both, depending on how much you pay.

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Note

If you’re new to online marketing (or just want a quick refresher), check out Facebook’s marketing primer at www.facebook.com/adsmarketing.

Here’s how social ads work:

  1. You create an ad and tell Facebook when to run it and which members to target. Unlike the customized, big-bucks ads you can run if you’ve got a marketing budget (High-Dollar Options), creating a social ad is a self-serve proposition, requiring only a few minutes of your time and a credit card. You can get pretty darned specific when it comes to who sees your ad, too. For example, you can have Facebook show it only to single people aged 31 to 36 who have conservative political views and degrees in biology.


  

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