Tweet this Project

This is the most involved, time-intensive project in this book. Therefore, I’ve saved it for last. I can only recommend this project for established companies with a devout audience and a substantial prize to give away—like a car, vacation, or sizable cash prize. If you have the time and resources, and you want to make a splash in the world of social media, I challenge you to take on this project. And, if you do, I’d love to hear about it.

The basic idea of a scavenger hunt is simple. You lead people around a designated area using only clues you release to them on Twitter. When a participant reaches the final destination, he wins. The wonderful thing about scavenger hunts is how well they scale up and down. A scavenger hunt could be limited to the backyard at an 8-year-old’s birthday party, or, as in the case of the Iron Butt Motorcycle Rally, it could span the continent and several days.