When you invite people into your decision-making process, you’re giving them a peek behind the curtain—and therefore you’ve provided your Twitter followers with special access that the general public may not receive. This peek is valuable—and therefore your followers are less likely to unfollow you out of boredom or disinterest, and are more likely to recommend you to their like-minded friends.

By inviting people into your decision-making process, you’re allowing your audience to become emotionally invested in the product or project on which you’re working. They will, therefore, be more interested in reading about the product’s release or the project’s launch—saying, “I chose that green!” or “They picked the right logo!” or, more likely, “My title was way better!”

Remember, soliciting feedback doesn’t lock you into using it. Design by committee does not produce genius. But, any way you slice it, involving your Twitter followers in your process will build more of a relationship with your most-likely customers than ever could have been built with a press release or commercial.