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4. Twitter Market Research > 2. Your Audience Will Invest Emotionally in You an...

2. Your Audience Will Invest Emotionally in You and Your Product

When you invite people into your decision-making process, you’re giving them a peek behind the curtain—and therefore you’ve provided your Twitter followers with special access that the general public may not receive. This peek is valuable—and therefore your followers are less likely to unfollow you out of boredom or disinterest, and are more likely to recommend you to their like-minded friends.

By inviting people into your decision-making process, you’re allowing your audience to become emotionally invested in the product or project on which you’re working. They will, therefore, be more interested in reading about the product’s release or the project’s launch—saying, “I chose that green!” or “They picked the right logo!” or, more likely, “My title was way better!”


  

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