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9. Twitter BOGO—Buy One, Get One > Advanced Strategies

Advanced Strategies

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If you’re not comfortable giving so much away for free, you certainly don’t have to use this method exactly. If you have a surplus of any particular item, you may want to offer that up as a freebie instead. The format of the customer’s post-order tweet would have to change, of course.

“I just got this great cider http://jmcd.me/xqtYvm (Order:42532) from @farnumhillcider! Now gimme my free stickers!”

Twitter Integration

If you’re savvy with your website, or you have an IT department at your disposal, you can make this process even easier for your customers by doing a little programming. Use Twitter’s “Tweet This” link tool to create a standard “Tweet This” button on your shopping cart’s receipt page. Then, in the button’s options, replace the default “Tweet This” button text—which defaults to the page’s title—with a promotional message, the customer’s order number, your username, and any links you’d like in there.


  

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