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To hear the experts tell it, building dynamic sites should be left to them. They will point you to Amazon.com, CNN.com, or sites that feature interactive chats and live video feeds, and they will point out just how complex it can be to deliver a site of this genre.
The average web developer, whose client list includes a large number of local businesses, will listen to the expert's explanation of the technologies involved and the skills required and will have the following, understandable reaction: “Not for me, dude.”