Make the design responsive

Success doesn’t come by blindly spending lots of time, effort, and money in development and then crossing your fingers at launch. Test your ideas with the market as early and often as you possibly can. Get out of the office and onto the streets to get feedback from the target audience. The idea is to succeed quickly or “fail fast.”

It’s much better to determine early on that your idea isn’t going to work than to spend one to two years and a lot of money on an idea that ends up bombing in the marketplace.

These kinds of guerrilla techniques yield quick results and are very effective in directing business success.

Testing with a sample set of customers during design development is essential; however, we acknowledge that design is never truly done. When a digital product or service is launched, it’s the start of a new understanding of how customers interact and how they feel about the product. The live environment is the perfect place to measure and analyse how the digital customer experience is performing. With the right tools it’s possible to quickly assess what’s working and what’s not. Then by using techniques such as A/B testing and multivariate testing designers can experiment with design variations, and use the results to optimise the digital customer experience. With the right deployment process in place, changes can be made to your digital s....