Foreword

As it enters its second decade, the agile movement must continue to innovate and adapt to remain relevant. This book by Lindsay Ratcliffe and Marc McNeill continues a string of agile innovations and adaptations. It brings design back into the software delivery equation. “But, but,” agilists might say, “we always do design.” But Ratcliffe and McNeill are not talking about module design or database design; they’re talking about product design, graphic design, experience design, and more. This level of design is one of those things that is “hard to define, but I’ll know it when I see it.” As the authors say, great design marries a desirable product with an engaging experience, a combination found in Apple’s iPhone and iPad, for example.