Customer testing

What is it?

It’s getting direct feedback from customers who use your product or service.

Why do it?

There’s no better way to understand what your customers truly think of your product than to find out firsthand from the customers themselves.

When to do it?

Do it throughout the life cycle of the product, especially when considering change.

How to do it?

There are books devoted solely to customer testing so we’re not doing the subject justice by giving it one page to talk about four different techniques. However, consider:

• Guerrilla testing: When you’ve little budget or time, simply grab your designs and take them to the nearest person. The idea is that some feedback is better than none at all. You could test something as small as a specific interaction or something as big as a concept.