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Part Three. The Toolbox > Product box
Product box
What is it?
It’s a fun and visual way of exploring the unique selling points of your product.
Why do it?
It helps you position your product in the marketplace against competitors and make it appealing to potential customers.
When to do it?
At the beginning of any new product development or before any significant change.
How to do it?
The following is based on Luke Hohmann’s Product Box from Innovation Games.1
1 Innovation Games by Luke Hohmann, Published by Pearson Education, Inc. Copyright © 2007 Luke Hohmann. All rights reserved. Innovation Games® is a Registered Trademark of The Innovation Games® Company.
• Get your project team and business stakeholders and form small groups.
• Give each group a blank box coloured pens and sticky notes.
