10. Beyond Agile to Continuous

“LIKE A PETRI DISH, THE INTERNET HAS ITS OWN CULTURES THAT EVOLVE AND INTERACT...THE IDEA IS TO USE THE NET’S DYNAMICS, SOCIAL AND TECHNOLOGICAL, AND APPLY IT TO BUSINESS AND ORGANISATIONS....IT MAKES SENSE TO APPLY ITS WORKINGS AND TOOLS TO COMPANIES TO STIMULATE COLLABORATION, CREATIVITY AND ULTIMATELY INNOVATION.”

—ADRIANA LUKAS, SELF-HACKER AND FOUNDER OF THE BIG BLOG COMPANY

Let’s look beyond the project framework to life after launch and see how we can measure and learn from customers to inform continuous product improvement.

The new product development process that happens within a project framework is only part of the story. For most product owners or product managers, life begins at launch. Now more than ever, performance and development are driven by strategic objectives and tightly tied back to business benefits and return on investment. Now we recognise that even seemingly insignificant changes to product or service design and implementation can have massive financial impact for better or for worse.