Preface

Why read this book?

This is the book we wish we’d had when we were first introduced to agile methods. We want to show how design and agile are a natural fit together. How bringing together the people who build the products you design with the people who use the products you design will lead to better decisions and better customer experiences. We want to make the experience of designing in an agile environment easier and more compelling. How you no longer need to do all your work ‘up front’ but work collaboratively and continuously, adapting to the changes that are inevitable in the lifetime of a digital project.

Who are you?

This book is primarily aimed at experience designers (and related roles) who work in an agile environment. It’s for people who are striving to create excellent, customer-centric products and services yet want to be more adaptive, efficient, and collaborative. It doesn’t matter if, like us, you have a long tenure as an experience designer and are just coming to agile for the first time, or if you’re just starting out as an experience designer.