Creating a Recipient List to Target a Segment of the Customer Database

When you first launch a client’s site, you can add a Newsletter Signup form to invite visitors to subscribe to the mailing list. Once the site gathers some recipients, you can help your clients send out their first newsletter as a starting point for e-mail marketing. As the business grows, you can create and send special campaigns to target various sections of a customer base. As you evaluate reports and the Live Feed links to learn more about different sets of customers, you can respond to the interactions they make on the site.

For example, you can identify the customers who share a specific attribute: