In the Admin Console, choose Admin > Customize System Messages.

The list of system messages is displayed. Click through the list and update the content and design of the messages as desired. For example, click the 404 Page Not Found link and edit the page that appears if visitors click a broken link or mistype the URL to access a page on the site.

Choose Admin > Customize System Emails and click through the list to review the e-mail messages that are included with the site. Depending on the features you choose to enable for a site, some e-mail messages may not be applicable. Review the list and update the system’s e-mail messages based on your client’s preferences.

Choose Admin > Manage Workflows to review the list of workflows. Select each workflow used in the site. Click through the series of workflow steps. Double-check that the notifications are configured to contact the correct roles using the desired method (SMS or e-mail notifications).

Choose Admin > Manage Roles to access the list of roles. Double-check that the roles you created have the correct permissions enabled. Also verify that the correct team members are added to each role so that they can fulfill their responsibilities and receive appropriate workflow notifications.

Choose Modules > Site Search. In the Action Box sidebar, click the option Create A New Search.

The trial site already includes one search. You can set up site searches for specific sets of web content, products, literature items, news announcements, FAQ lists, and Web App items. Add the search functionality to applicable pages on the site.

After your client has registered a domain name for the site, you can set up the domain.

Choose Admin > Manage Domain Name. In the Action Box sidebar, choose Set Up A Domain Name.

Enter the domain name information. Also be sure to visit the website of the registrar to set up the name servers to point to the Business Catalyst host servers.

Visit the Business Catalyst Support Central by clicking the link in the upper-right corner to get step-by-step instructions on managing domain names and redelegating name servers.

After configuring the site’s domain name, you can enable e-mail accounts for users.

Choose Admin > Manage Users. Select each user account in the list to access their User Details page. Select the Enable Email checkbox. Enter the e-mail alias for that user in the Email Aliases field. To enter multiple e-mail addresses, list them all in the field, separated by semicolons:

info@salesorama.com;sales@salesorama.com;service@salesorama.com

Another important feature to consider as the site goes live is search engine optimization (SEO). Invest the time to improve the ranking of the site in popular search engines so that the site becomes more visible when visitors perform keyword searches.

After setting up the site’s domain name, choose Admin > Search Engine Optimization. Set up the sitemap.xml file used by search engines by clicking the Enable Sitemap.xml button. Scroll down to the area below to enable SEO-friendly URLs for different types of site content (FIGURE 11.23).

Figure 11.23. Use the SEO tools to facilitate search engines’ ability to index the site.

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After generating the sitemap file, you can submit the site’s XML file using Google Webmaster tools, as well as submitting it to other browsers of your choice.