About the Authors

Kristina Halvorson is widely recognized as the industry’s leading advocate for content strategy. She is the CEO and founder of Brain Traffic; the founder of Confab, the content strategy conference; and the host of Content Talks, a 5by5 podcast. She is a celebrated speaker on content strategy—her humorous, lively talks are regularly top-rated at conferences all over the world. She lives in St. Paul, Minnesota with her two children.

Melissa Rach is vice president of content strategy at Brain Traffic. She leads a team of consultants that continues to evolve content strategy process and core tools, helping clients tackle messy content problems every day. Her methodologies have been taught at universities nationwide and recognized in books and blogs for more than a decade. Melissa lives in Minneapolis with her family and names her pets after punctuation marks.