Acknowledgments

Every acknowledgments page starts off with how it’s impossible to write a book alone, and there’s very good reason for that: it’s SO TRUE. So here’s where we extend our thanks to the small army of contributing individuals and teams who helped bring the second edition of Content Strategy for the Web to life.

Our deepest thanks to...

Tenessa Gemelke, editor extraordinaire. Because of your tireless efforts, elegant diplomacy, and ruthless optimism, this book is a reality. We were so lucky to have you on this project, and we can’t thank you enough for your work. Also, nice outfit.

The team at Brain Traffic, whose groundbreaking work has informed much of what we’ve included in this second edition. You exceed our expectations every day. You inspire and delight us. Thanks for working here. We love your faces.