AdvAnce prAise for Content Strategy for the Web, SeCond edition : "The first edition of Kristina Halvorson's little book was like a rip in the Matrix through which light poured. In the space of a few chapters, she had changed our field forever, for the better. This second edition retains all that was wonderful in the first book, while yielding dazzling new insights into the hows and whys of content strategy." -- Jeffrey Zeldman, author, Designing With Web Standards "When I wanted to introduce content strategy as a `must' for eBay Europe, I bought a copy of Content Strategy for the Web for everyone I needed to influence. Two years and a content strategy team later, it clearly worked! By far the most comprehensive and acces- sible book on content strategy available. Required reading for our entire team." -- Lucie Hyde, Head of Content, eBay Europe "Content Strategy for the Web is the most important thing to happen to user experience design in years." -- Peter Morville, author, Information Architecture for the World Wide Web and Ambient Findability