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Contents

Contents

Foreword: The Rapid Rise of Content Strategy at Facebook and Beyond (Sarah Cancilla, Facebook)

Before We Begin...

REALITY

1 NOW

Hit the ground running.

2 PROBLEM

Why does your content (still) suck?

3 SOLUTION

Content strategy to the rescue.

DISCOVERY

4 ALIGNMENT

Down with silos, up with people.

5 AUDIT

Take a close-up look at your current content.

6 ANALYSIS

Your content lives in a complicated world.

STRATEGY

7 CORE

Core strategy: the center of it all.

8 CONTENT

Substance and structure: the stuff they come for.

9 PEOPLE

Workflow and governance: the path to victory.

SUCCESS

10 PERSUASION

Making the case for content strategy.

11 ADVOCACY

Get out there and do something.

12 HERO

Save the content, save the world.

Content strategy reading list

Acknowledgments

About the authors


  

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