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Success > 11. Advocacy
11. Advocacy
NO MATTER WHO YOU ARE—practitioner, executive, manager, student, or curious bystander—it’s within your power to assume responsibility for improving the content you create and manage.
Don’t worry. We’re not going to tell you to buy a tour bus and hit the road with a Content Strategy Jamboree ... although we certainly wouldn’t discourage it. There are all sorts of ways you can advocate for content strategy, in the workplace or out in the world. You can:
Talk Straight, Not Tech
One inevitable challenge with the topic of content strategy—or any evolving discipline, really—is finding the right words to explain what it is and why it matters. Whether you’re a rookie or an old pro, there’s no getting around it: You’ll have to have this conversation over and over—with clients, with colleagues, or with your aunt at Thanksgiving who’s not going to let you get away with saying, “Oh, you know. I do Web stuff.”
