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Chapter 1. Eyetracking and the Eye

1. Eyetracking and the Eye

4How Modern Eyetracking Works
6Foveal Vision vs. Peripheral Vision
 
9The Mind–Eye Hypothesis
10Are Looks Good or Bad?
10Visualizing Eyetracking Results
 
13Tasks Determine Looks
17Other Uses of Eyetracking
 


Eyetracking is simply following the trail of where a person is looking. With current technology, it is fairly easy to observe the path where users look on a computer screen. Eyetracking equipment can be built into the computer monitor, and eyetracking software can keep track of what’s displayed on the screen while the user is looking at it.


  

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