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Allow for Reputation

A person’s reputation is the set of beliefs or opinions that others hold about them. We each have a reputation, even if it is a small one. While we can cultivate it, it ultimately has to come from other people. The power of reputation is that it is unbiased, it is the opinion of others.

When reputation works well, people can judge others and their possible interactions accurately. On a social web site, this might mean they decide to go through with a business transaction or take a recommendation about which movie to watch. When reputation doesn’t work, a person can’t get an accurate impression of another person.


  

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