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“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.”
— Steve Krug, author of Don’t Make Me Think!
A Common Sense Approach to Web Usability

Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.

Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.

Subscriber Reviews

Average Rating: 4 out of 5 rating Based on 5 Ratings

"Neuro Web Design: What Makes Them Click" - by Brom Kim on 02-JUN-2010
Reviewer Rating: 1 star rating2 star rating3 star rating4 star rating5 star rating
I've been doing aesthetic, utilitarian Web, graphic, message, and print design for years, but have never really thought much about the psychological nuts and bolts of the craft.

This book gave me a whole new set of lenses through which to evaluate all of my communication work, far beyond the Web. Applications are obvious in instructional design, print, etc.

In addition to its relevance to my own work, I am giving this five stars because regardless of whether it is comprehensive or 100% accurate, it delivered a heck of a lot of value and food for thought in a very compact 130 page read.

I wish more authors of technical books would write in this compact, narrative style. While I love to read and learn, at the pace I work, I just don't have time to wade through 300 page books, and in most cases, not starting from scratch, I don't need superfluous detail. That's what references and appendix are for.

Less is more. Highly recommended.

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"Use the traffic you already have, to its fullest." - by Anonymous on 09-MAR-2010
Reviewer Rating: 1 star rating2 star rating3 star rating4 star rating5 star rating
The bottom line is, no matter how much traffic you bring to your site, you'll only ever convert x amount, and then you have the other side of x amount that was effectively wasted. Change the way you treat your traffic and see your conversions rise without ever bringing in a extra ounce of traffic.  It only makes sense. Well written book worth every page of the 168.
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