Neuro Web Design: What Makes Them Click? > Using Similarity, Attractiveness, and Association: Are We the Same? > Make Them Look Like Me - Pg. : Safari Books Online

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Neuro Web Design: What Makes Them Click?

Neuro Web Design: What Makes Them Click?

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Contents

Acknowledgements

About the Author

Ch. 1. Designing Web Sites for Persuasion and the Unconscious Mind

Ch. 2. Wanting to Belong: The Power of Social Validation

Ch. 3. Feeling Indebted: How to Build in Reciprocity and Concession

Ch. 4. Invoking Scarcity—If Something Seems Unavailable, We Seem to Want It Even More

Ch. 5. Choosing Carefully—Given Too Many Choices, We Freeze (and Then We Don’t Choose at All)

Ch. 6. It’s All About You: Speaking to the Self-Centered, Unconscious Mind

Ch. 7. Building Commitment—We Want to Think We’re Consistent

Ch. 8. Using Similarity, Attractiveness, and Association: Are We the Same?

Flee, Eat, or Have Sex?

Similar Is Better

Vote for the Person with the Best Teeth?

A Mathematical Formula for Attractiveness

Snag a Celebrity

Make Them Look Like Me

Apparently, there aren’t many people in the U.S. state or federal government

Not Just Pictures

Ch. 9. Afraid to Lose—How Fear of Loss Trumps Our Anticipation of Victory

Ch. 10. Using Pictures and Stories—the Best Way to Talk to Our Unconscious Minds

Ch. 11. We’re Social Animals—Finding the Next Big Thing by Making It Social

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Make Them Look Like Me

IN ORDER TO persuade people, the photos at a Web site need to match the target audience.

If the target audience is comprised of young, hip people, the site should use photos of young, hip people.

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