About the Author

Kristina Halvorson is the founder and president of Brain Traffic, a nationally-renowned agency specializing in content strategy and web writing. She is recognized as one of the world’s leading content strategists.

Kristina has helped raise the international profile of content strategy as an emerging discipline that’s essential to delivering useful, usable content online. Her article, “The Discipline of Content Strategy” (A List Apart, Issue 274, December 2008), helped introduce and define the practice to a global audience. In 2009, she co-curated the first Content Strategy Consortium to facilitate a national dialogue about content strategy and its role in the web design and development industries. She has appeared as a featured speaker at Web 2.0 Expo, IA Summit, Future of Web Apps, An Event Apart, Voices That Matter, Online Marketing Summit, SXSW Interactive, Usability Professionals Association, and j. boye.