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Chapter 3. Discipline > Meet the Content Strategist

Meet the Content Strategist

The content strategist is the person who is responsible for getting the content done for a project. This person:

  • Is the advocate for the content throughout the project.

  • Provides the background research and analysis that stakeholders need to make smart decisions about content.

  • Creates recommendations for the content based on business and user needs.

  • Works with the organization to implement the content online.


  

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