The Long-Term Success of Your Site Depends on Maintenance

Web content quality—and, ultimately, your business results and user satisfaction—benefits tremendously from ongoing “health and wellness” checkups: regularly-scheduled qualitative audits that provide the opportunity to add, improve, fix, or remove content.

Caring for your content requires a well-designed process that continues over time. In this chapter, we’ll look at the key points to designing a maintenance process. We’ll discuss: