Free Trial

Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.

  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

About the Authors

About the Authors

Jason Burby

Jason Burby is the Chief Analytics and Optimization Officer at ZAAZ, Inc., a web business consultancy implementing data-driven business initiatives for long-term clients across the U.S. Using performance scorecards, A/B and multivariate testing, tool reconfiguration, and other techniques, Jason helps companies better use web-analytics data to improve site business results.

Jason has worked with eTrade, Ford, Sony, PayPal/eBay, Blockbuster, Washington Mutual, Reuters, T-Mobile, Converse, Alaska Airlines, Microsoft, Sprint, Levi Strauss, Qwest, Hallmark, Nintendo, and A&E Television Networks. Jason speaks frequently at conferences and seminars around the world, helping spread the word about the effective use of web analytics.

Jason has contributed to several web-analytics books in the past few years. In addition, he has written a web-analytics column on ClickZ.com for the past four years and is the co-chair of the Standards committee of the Web Analytics Association.

Shane Atchison

In 1998, Shane Atchison co-founded ZAAZ to advocate a different approach to web services—one that respected and delivered on the power of the individual and the promise of web technologies. As CEO, Shane leads the company’s long-term strategic vision of working with leading financial service organizations, consumer brands, start-ups, nonprofits, and community-based organizations, helping each realize the potential of the Internet and its meaningful impact on their business.

Shane has more than eight years of strategic consulting, business development, and advisory experience in web marketing, design, and customer-relationship management. He has led efforts to develop compelling online experiences for clients such as Disney, Fox Television Network, Microsoft Corporation, National Geographic, PBS, Warner Brothers, Boeing, and Washington Mutual.

At ZAAZ, Shane’s responsibilities range from setting the company’s overall strategy and communicating the ZAAZ brand and service offerings to working with clients, leading partnerships, and fostering the internal culture of the company. Outside of ZAAZ, his advocacy for creating meaningful, effective visitor-centric digital strategies continues through media and speaking engagements. Shane has been a keynote speaker for major conferences and business associations, including CREDO and AIGA.

  • Safari Books Online
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint