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2. Selling It > Growth Opportunity

Growth Opportunity

 

As the Baby Boom generation ages, more and more people will face the challenges of reduced dexterity, vision, and hearing. So enabling accessible technology is a growth opportunity...[3]

 
 --Steve Ballmer, 2001

Designing for a variety of situations and abilities can not only change your perspective, but it can also increase your audience. Consider how the world is changing and what that means for people. In 2000, the World Health Organization (WHO) estimated that 7–10% of the world’s population (500 million people) live with a disability.[4] In the U.S., 1 in 5 people lives with a disability.[5]

This number is expected to grow as people live longer—for example, predictions indicate that by 2011, people over 65 will make up 25% of Japan’s population. According to the WHO, the fastest growing population group in industrial nations is the 80-and-over segment.[6]


  

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