2.3. Growth Opportunity

As the Baby Boom generation ages, more and more people will face the challenges of reduced dexterity, vision, and hearing. So enabling accessible technology is a growth opportunity...^[3]

— Steve Ballmer, 2001

^[3] http://businessweek.com/bwdaily/dnflash/jun2001/nf20010613_081.htm

Designing for a variety of situations and abilities can not only change your perspective, but it can also increase your audience. Consider how the world is changing and what that means for people. In 2000, the World Health Organization (WHO) estimated that 7–10% of the world’s population (500 million people) live with a disability.^[4] In the U.S., 1 in 5 people lives with a disability.^[5]

^[4] http://www.who.int/inf-pr-2000/en/note2000-16.html

^[5] 1997 Census Brief