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Web 2.0 Mash-ups and the New Aggregators
By: Martin Kelley
Publisher: O'Reilly Media, Inc.
Pub. Date: April 11, 2008
Pages in Print Edition: 20
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Overview
Web aggregators select and present content culled from multiple sources, playing an important taste-making and promotional role. Larger aggregators are starting to compete with mainstream news sources but a new class of niche and do-it-yourself aggregators are organizing around specific interests. Niche aggregators harness the power of the internet to build communities previously separated by geography or institutional inertia. These micro-communities serve a trend-setting role. Understanding their operation is critical for those wanting to understand or predict cultural change and for those who want to harness the power of the long tail by catering to niches.
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Top Level Categories:
Digital Media
Sub-Categories:
Digital Media > Web Design & Development
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