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Part 4: Online Communities, Internal Communities, and Competitors

Part 4: Online Communities, Internal Communities, and Competitors

By now, you have a comprehensive view of visitors’ experience with your site. More and more, however, visitors aren’t interacting with you on your website. They’re doing so elsewhere, in chat rooms, wikis, and social networks. Part IV of the book looks at how to monitor online communities—and how those same techniques can be used to track intranets, internal communities, and even competitors. Part IV contains the following chapters:



  

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