Part 5: Putting It All Together

We’ve looked at a tremendous number of data sources you can track in order to understand how your audience interacts with you online. Putting all of this information into sensible, understandable formats that can be shared with others is challenging and time-consuming. In Part V, we look at how you can integrate all of this data for your various audiences. Part V contains the following chapters:

• Chapter 17

• Chapter 18