Complete Web Monitoring > What Are They Plotting?: Watching Your Competitors > Are They Getting More Traffic? - Pg. : Safari Books Online

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Complete Web Monitoring

Complete Web Monitoring

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Contents

Pt. 1. The Business Of Web Monitoring

Pt. 2. Web Analytics, Usability, and the Voice of the Customer

Pt. 3. Web Performance and End User Experience

Pt. 4. Online Communities, Internal Communities, and Competitors

Ch. 11. What Did They Say?: Online Communities

Ch. 12. Why Care About Communities?

Ch. 13. The Anatomy of a Conversation

Ch. 14. Tracking and Responding

Ch. 15. Internally Focused Communities

Ch. 16. What Are They Plotting?: Watching Your Competitors

Watching Competitors’ Sites

Do I Have Competitors I Don’t Know About?

Are They Getting More Traffic?

Do They Have a Better Reputation?

Are Their Sites Healthier Than Mine?

Is Their Marketing and Branding Working Better?

Are Their Sites Easier to Use or Better Designed?

Have They Made Changes I Can Use?

Preparing a Competitive Report

Competitive Monitoring Maturity Model

Pt. 5. Putting It All Together

Appx. A. KPIs for the Four Types of Site

URL

Help

16.3. Are They Getting More Traffic?

You can’t know exactly how much traffic a competitor has on its site, but some services such as Compete.com (Figure 16-2) provide rough estimates.

Figure 16-2. Comparison of estimated traffic on Compete.com

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