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Chapter 16. What Are They Plotting?: Wat... > Do I Have Competitors I Don’t Know A...

16.2. Do I Have Competitors I Don’t Know About?

The Web is full of directories and groups that try to make sense of all the sites you can visit. Some are manually created directories, such as those from Yahoo! and Google (Figure 16-1). One of the easiest ways to ensure you’re aware of your competitors is to find yourself in a directory and see who else is listed there.

Figure 16-1. Car rental companies in Google Directory



  

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