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Chapter 16. What Are They Plotting?: Wat... > Have They Made Changes I Can Use?
16.8. Have They Made Changes I Can Use?
Several of the change monitoring services we’ve seen, such as WatchThatPage.com, will tell you whether a competitor’s site has changed. You should monitor pages that give you insight into the health of your competitors’ business. These typically include:
Staffing pages, listing key employees and advisors
Pages that mention investors or financial backing
Product listings
Press releases (you should also be tracking press content through RSS feeds if it’s available)
