Chapter 1
WHY DOES MY BUSINESS NEED A WEB SITE?

You picked up this book, but maybe you are still unsure. You may be wondering, “Why does my business need a Web site? All we do is sell tumbleweeds. Who on earth cares about that?”

More people than you’d think. In fact, you may be surprised at just what a Web site can do for your business. Not only can it bring you more customers, but it can also increase your sales, open up new markets to you—and take your business to the next level.

But a Web site is a lot like a piece of new gym equipment. You buy it at the store, take it home, and then assemble it. But if you never use it, you’ll never lose any weight or build any muscle.

A Web site is a powerful tool that can dramatically affect your business—but only if you use it properly. It starts with proper goal-setting, planning, mapping, and good execution. When you work with it, and really use it to its fullest potential, you will find unexpected results that you could only dream of.