The Four Types of Web Service Companies

There are many companies that offer Web services, each with different specialties. Here are the four main categories you will most commonly find, and their specialties:

1. Writing firms—good, high-quality writing

2. Marketing firms—excellent graphic design

3. Web firms—solid publishing, e-commerce, database design, hosting

4. Web marketing—pervasive Internet marketing

None of these approaches is right or wrong; they are simply different. As a business owner, however, you may decide that one aspect of this spectrum is more important to your own customers than all the others, and that will be an important foundation in your decision.

Remember, no matter what you choose to do, you can use this book as a key reference to help you interview the right Web professional—and make the right decision.