Chapter 9
MARKET YO UR BUSINESS WITH YO UR NEW WEB SITE

Now that you have created your new Web site, you are ready to make it work for you—by marketing your business. Remember, a good Web site is a living, evolving entity. If you want your Web site to help your business, you need to really maximize its visibility. Very few people will happen upon your Web site “by accident.” Like any landmark, they need to know that it’s out there first, so they know to visit it.

Don’t Neglect Your Web Site!

One of the biggest mistakes new business owners make is to create a beautiful Web site, then allow it to sit, untouched, for years. If you truly want to maximize your return on the time and money you spent on your Web site, treat it as a tool to market your business. And just like any other marketing tool (such as a brochure, press release, or Yellow Pages ad), it will require a little creativity—and experimentation—to get it right.